Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Nov. 21.
A few highlights: Former NFL star Vince Wilfork of the Houston Texans tells the story of Killen’s Barbecue, a Texas institution that relies on QuickBooks software and services. T-Mobile hypes its current offer of up to four free iPhone 11s with new multi-line service and qualified iPhone trade-ins. And Anna Kendrick sings about snacks in the latest from Frito-Lay (Jessica Wohl has the backstory and a longer web-only version of the ad: “Frito-Lay reworks ‘Sound of Music’ classic into a holiday song by Anna Kendrick”).
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
