Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.
A few highlights: Modelo celebrates the accomplishments of war veteran and triathlete Melissa Stockwell in a spot with the tagline “Brewed for those with a fighting spirit.” NBA star Giannis Antetokounmpo helps hype Metro by T-Mobile’s Unlimited LTE rate plan. And Target wants you to have “more thrill,” “more skill” and “more chill” in your life.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA Basketball, ABC
Kaiser Permanente data for the last 30 days
Impressions:
10,674,468
(1% of industry)
Est. TV Spend:
$195,921
(1% of industry)
Attention Score: 94.20
Attention Index: 144 (44% fewer interruptions than avg.)
Premiered on: NBA Basketball, ABC
Modelo data for the last 30 days
Impressions:
672,956,191
(8% of industry)
Est. TV Spend:
$10,953,340
(9% of industry)
Attention Score: 93.13
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: SpongeBob SquarePants, Nick@Nite
Target data for the last 30 days
Impressions:
1,567,809,238
(13% of industry)
Est. TV Spend:
$17,329,882
(14% of industry)
Attention Score: 78.45
Attention Index: 42 (58% more interruptions than avg.)
Premiered on: NBA Basketball, ESPN
Metro by T-Mobile data for the last 30 days
Impressions:
1,171,667,211
(8% of industry)
Est. TV Spend:
$20,053,625
(7% of industry)
Attention Score: 74.10
Attention Index: 37 (63% more interruptions than avg.)
Premiered on: Raw Travel, NBC
New Amsterdam Spirits data for the last 30 days
Impressions:
3,158,607
(<1% of industry)
Est. TV Spend:
$345,652
(1% of industry)
Attention Score: 83.94
Attention Index: 39 (61% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
