Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 23.
A few highlights: A cover of Frank Sinatra’s “My Way” serves as the soundtrack for Verizon’s celebration of its technicians in a spot with the tagline “To win it all, we give it all.” Old Spice says you should “Never let a friend lose his swagger.” And JC Penney wants you to know about its four-day Black Friday in July sale (today through Sunday).
Today’s TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Boomer and Gio, CBS Sports
Old Spice data for the last 30 days
Impressions:
274,689,770
(15% of industry)
Est. TV Spend:
$4,069,744
(19% of industry)
Attention Score: 93.00
Attention Index: 113 (13% fewer interruptions than avg.)
Premiered on: Today, NBC
Verizon data for the last 30 days
Impressions:
2,283,355,005
(17% of industry)
Est. TV Spend:
$38,509,762
(18% of industry)
Attention Score: 88.49
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: World War Z, FX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: First Look, MSNBC
United Rentals data for the last 30 days
Impressions:
13,615,437
(2% of industry)
Est. TV Spend:
$55,601
(1% of industry)
Attention Score: 86.92
Attention Index: 73 (27% more interruptions than avg.)
Premiered on: Kong: Skull Island, TNT
JCPenney data for the last 30 days
Impressions:
1,080,322,407
(11% of industry)
Est. TV Spend:
$12,052,325
(13% of industry)
Attention Score: 89.19
Attention Index: 85 (15% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
