Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 19.
A few highlights: Dollar Shave Club hypes its $5 Shave & Shower Set with the help of a couple guys with “unique” physiques (spoiler: dad bods). HBO promotes its new limited series “Years and Years.” And Bomba Estéreo’s “Internacionales” serves as the soundtrack for Walmart’s exuberant ad for its grocery app.
Today’s TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Jimmy Kimmel Live, ABC
Heinz Ketchup data for the last 30 days
Impressions:
534,350,435
(34% of industry)
Est. TV Spend:
$3,531,452
(35% of industry)
Attention Score: 92.42
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: truTV Top Funniest, truTV
Dollar Shave Club data for the last 30 days
Impressions:
138,504,674
(7% of industry)
Est. TV Spend:
$1,115,408
(4% of industry)
Attention Score: 95.01
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Everybody Hates Chris, TV ONE
Walmart data for the last 30 days
Impressions:
1,376,729,309
(14% of industry)
Est. TV Spend:
$18,849,778
(22% of industry)
Attention Score: 91.16
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: The Golden Girls, Hallmark
Ancestry data for the last 30 days
Impressions:
759,064,688
(26% of industry)
Est. TV Spend:
$7,458,539
(20% of industry)
Attention Score: 91.89
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: Saving Private Ryan, BBC America
HBO data for the last 30 days
Impressions:
167,031,787
(<1% of industry)
Est. TV Spend:
$1,289,455
(1% of industry)
Attention Score: 90.70
Attention Index: 89 (11% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
