Bud Light teams up with UFC in fighting league’s biggest-ever sponsorship deal

Shara Magomedov won in his UFC debut on Oct. 21, 2023. (UFC via Facebook)

October 24, 2023 07:13 PM

The Ultimate Fighting Championship has signed a multiyear sponsorship deal with brewing giant Anheuser-Busch InBev NV and its Bud Light brand, which is still rebounding from a boycott-driven sales decline earlier this year.

Featured Stories

What AI means for agency and marketing roles—the jobs most at risk and how to adapt

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

By:

Ewan Larkin

What AI means for agency and marketing roles—the jobs most at risk and how to adapt

Brand Marketing

How Kia targeted competitors’ EV drivers through image recognition-powered charging stations

Why Busch Light is winning the bargain beer game

Madwell’s demise is a wake-up call for marketers

Latest News

Inside top CMOs’ evolving AI and budgeting strategies

The top 5 creative campaigns to know about right now

Why creative judging needs to evolve as fast as AI-generated work

Five ways to keep your creative team sharp

Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

How Kia targeted competitors’ EV drivers through image recognition-powered charging stations

Marketing winners and losers of the week

How brands can get a Met Gala boost, despite this year’s tough economic backdrop

EV startup Rivian begins its first big marketing push—behind the campaign

Staying current is easy with newsletters delivered straight to your inbox.