Choco Taco's discontinuation—brands and fans react to ice cream snack's end

Klondike’s Choco Taco, a multigenerational ice cream favorite, is no more. Unilever-owned ice cream brand Klondike confirmed that it has discontinued the product due to a rise in demand from other sweets in its portfolio, according to NPR. The waffle cone-covered ice cream treat was created in 1981 by Alan Drazen while working in management for Philadelphia-based company Jack & Jill, as reported by Eater. This February, Taco Bell and Klondike partnered to bring Choco Tacos to select Taco Bell restaurants throughout Los Angeles and Milwaukee. Fans of Choco Taco, and even a couple of brands, took to Twitter to share their thoughts on the discontinuation. we have outlived the Choco Taco. rest well, dear friend. https://t.co/j9Gp1lJ8sQ— NOOK, Electrobook Vendor (@nookBN) July 26, 2022 The Choco Taco being discontinued is the worst news since us getting rid of Rosé…— Truly (@trulyseltzer) July 26, 2022 Dear @Unilever — I'd like to buy the rights to your Choco Taco and keep it from melting away from future generations' childhoods. https://t.co/eXsmoR8kIV— AlexisOhanian7️⃣7️⃣6️⃣ (@alexisohanian) July 25, 2022 Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here At least I’ll always have my Choco Taco magnet to remind me of the good times. pic.twitter.com/XV6HmHQusq— Jeremy 🤘🏼 (@JerLinSTL) July 26, 2022 Questioning my own Choco Taco consumption habits. Could I have eaten more? How many would I have to eat? https://t.co/ZTOSv51d52— Tom Fulp (@TomFulp) July 25, 2022 This is insanity. Look at the Klondike portfolio and tell me you would discontinue what is arguably the best quiescently frozen dessert treat ever???Get rid of the Cone Zone or the Cookies n’ Cream sandwich instead! We need our Choco Tacos https://t.co/30mX44Vi4k— Andrew Zimmern (@andrewzimmern) July 26, 2022 Me leaving the 7-Eleven with every Choco Taco in stock after hearing that they were discontinued pic.twitter.com/LhW6WB4BbG— Rich (@UptownDC_Rich) July 25, 2022 they're discontinuing the Choco Taco...pic.twitter.com/wIQ2X2XgLY— J r u e (@thatl0calguy) July 25, 2022 We failed the Choco Taco. Now I feel bad for all the times I wanted to eat a Choco Taco but decided not to, on account of my health, etc. Never again. https://t.co/QRmjMQ72zq— Bilge Ebiri (@BilgeEbiri) July 26, 2022 Sees why Choco Taco is trending: pic.twitter.com/8VFlgp6hLv— Danny Armstrong (@DArmstrong44) July 25, 2022 Maybe y’all should have given those Choco Tacos that same energy when they were alive.— Siera Santos (@SieraSantos) July 26, 2022

Choco Taco's discontinuation—brands and fans react to ice cream snack's end

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