Brand Marketing

Gen Z favors social media over TV for CPG purchases and accepts personalized ads more than other groups

Gen Z relies on social media for purchases related to consumer packaged goods. (Illustration by Ad Age)
August 24, 2023 09:00 AM

Social media, led by TikTok, now drives more new packaged goods product purchases for Gen Z than TV, according to a study by performance marketing agency Tinuiti.

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