Social media, led by TikTok, now drives more new packaged goods product purchases for Gen Z than TV, according to a study by performance marketing agency Tinuiti.
Social media, led by TikTok, now drives more new packaged goods product purchases for Gen Z than TV, according to a study by performance marketing agency Tinuiti.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.