Hilton unveils biggest marketing push in six years as travel surge continues

Hilton is looking to break away from the sea of sameness in hospitality marketing by unveiling its first global platform, a call to action that the chain expects to underpin all upcoming marketing. “Hilton. For the Stay,” is meant to differentiate McLean, Virginia-based Hilton and its 18 hospitality brands from the plethora of rivals in both the hotel and home-sharing space.