This week's marketing winners, losers and newsmakers.
MLS: The pro soccer league—and American soccer in general—got a massive boost this week when Lionel Messi announced he would play for MLS franchise Inter Miami in a move the Wall Street Journal called the “most seismic deal since [David] Beckham … joined the Los Angeles Galaxy in January 2007.”
In addition to his team salary, Messi will be compensated by two MLS sponsors, Apple and Adidas, according to reports. Not surprisingly, ticket prices to see him play soared, including for road games—Reuters reports that ticket prices on secondary markets for Inter Miami's match at the New York Red Bulls on Aug. 26 surged 1,236%. Online interest in the MLS, meanwhile, has surged 197%, measured by the number of page views of content on the topic across more than 9,000 publishers, according to Taboola.