Brand Marketing

The NFL and its 32 teams have 3,195 total sponsorships, worth more than $2 billion

Denver Broncos quarterback Russell Wilson had 22 social media brand deals last year, more than any other player. During his earlier time with the Seattle Seahawks, he promoted brands including Alaska Airlines. (Alaska Airlines)

Ethan Jakob Craft

February 07, 2023 02:00 PM

Driven by a diversification of brand partners and surges from top-performing categories such as the sports betting industry, NFL teams' total sponsorship revenues increased 14% year-over-year in 2022, a new report from sports intelligence firm SponsorUnited has shown.

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