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Brand Marketing

Shaq talks AI, memes and The General’s brand refresh

Shaq is back in a new campaign for The General. (The General)
AH
By:
Asa Hiken
April 05, 2023 12:00 PM

If Shaquille O’Neal ever ran the day-to-day operations of an ad agency, he wouldn’t let his team use AI.

Featured Stories

Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies

Industry leaders react to the news.

BB
By:
Brian Bonilla
LR
By:
Lindsay Rittenhouse
PH
By:
Parker Herren
WPP to rebrand GroupM as WPP Media
Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference
JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
EL
By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke

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