Giving away cold, hard cash is certainly one way a brand can win over consumers—and that is what T-Mobile is doing starting Dec. 16.
On that date, anyone who visits the T-Mobile ATM in Minneapolis’ Mall of America—as well as T-Mobile “signature stores” in Chicago, Santa Monica, California and Times Square in New York City—could walk away with $22.50, $225, or $2,250 (while supplies last).