This weeks winners, losers and newsmakers.
Skateboarders: With the sport making its debut as an Olympic competition, skateboarding stars are gaining new notice from brands. That includes skateboarding OG Tony Hawk, who stars in Uber’s Olympics campaign. “We are a movement company. Skateboarding is such a beautiful expression of movement and I love the story behind the journey of skateboarders, a group of people who zigged when everyone zagged and was ridiculed at first,” Uber Global Executive Creative Director Danielle Hawley told Ad Age.
Scabby the union rat: The inflatable rat that labor unions have for years used at picket sites got a new lease on life after the National Labor Relations Board ruled this week that unions could continue using the symbol, which halted a movement started under the Trump administration to exterminate the rat.
Hanna and Haley Cavinder: The basketball-playing twins at Fresno State are on a list of the most marketable NCAA athletes in the new NIL era published this week by Santa Monica-based influencer and social video agency Reach. The twins, who have 3.4 million TikTok followers, already have deals with Boost Mobile, Six Star Pro Nutrition and Go Puff.