What brands should know about TikTok's ban on sponsored crypto content

It was no surprise when TikTok recently prohibited influencers from promoting cryptocurrencies and cryptocurrency-related financial services. TikTok, owned by China-based ByteDance Ltd., has long enforced a more restrictive set of brand content rules than other leading social media platforms. Nonetheless, the new ban is particularly notable because TikTok is targeting the digitally native cryptocurrency industry, which has exploded on the platform.