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Brand Marketing

Why ViacomCBS may soon turn SpongeBob and Snooki into NFTs

SpongeBob SquarePants, one character in ViacomCBS's vast IP portfolio, likely has significant opportunity in the world of NFTs. (ViacomCBS)
EJ
By:
Ethan Jakob Craft
October 13, 2021 11:00 PM

ViacomCBS has teamed up with non-fungible token company Recur with the goal of ushering many of its franchises and intellectual property into the rapidly expanding world of NFTs.

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Newfronts
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