TV Ad Pricing Chart: 'Sunday Night Football,' 'Empire' Are Broadcast's Most Expensive Ad Buys
Fox's 'Empire' is costing advertisers $497,364 on average for 30 seconds, according to Ad Age's annual report on ad prices, making it the second most expensive broadcast show this fall. (Fox)
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.