Coca-Cola, a leader in brand appearances during prime time, on 'American Idol,' a top show for product placement." credit="Fox" />
NEW YORK (AdAge.com) -- Awards shows have become extremely fertile ground for product placement, earning four slots among the top 10 shows ranked by brand appearances last month, according to research by Nielsen.
Although new episodes of ABC's "Extreme Makeover: Home Edition" combined to give the series the top spot for January, with 102 brand occurrences, and Fox's "American Idol' came in sixth, the list was also included the Golden Globes, the People's Choice Awards, the Miss America Pageant and the Golden Globes Arrival Special.
Among marketers, Coca-Cola made the most frequent appearances during new episodes of broadcast prime-time series and specials last month, followed by Chevrolet and Everlast, according to Nielsen.