Brands seize on HBO Max's 'Friends' reunion, from Red Lobster to Lego

(Cadbury)

Ilyse Liffreing

May 26, 2021 09:30 AM

Could brands BE more excited for HBO Max’s “Friends: The Reunion” special on Thursday? They are there for you—all the viewers and shoppers looking to buy merchandise and celebrate ahead of the event. “Friends Reunion” spiked on Tuesday with 42,000 mentions on Twitter, according to social analytics platform Talkwalker.

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