Could brands BE more excited for HBO Max’s “Friends: The Reunion” special on Thursday? They are there for you—all the viewers and shoppers looking to buy merchandise and celebrate ahead of the event. “Friends Reunion” spiked on Tuesday with 42,000 mentions on Twitter, according to social analytics platform Talkwalker.
The special, also known as “The One Where They Get Back Together,” will include all the original stars from NBC’s popular ‘90s sitcom: Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matthew Perry, Matt LeBlanc and David Schwinner, along with special guest stars and celebrities like BTS, Lady Gaga and David Beckham. At the comedy’s original soundstage, Stage 24, the group will reflect on the show and share behind-the-scenes footage. Originally delayed due to the pandemic, the special is now airing on the one-year anniversary of WarnerMedia HBO Max’s launch and 27 years after the show first aired.
Brands such as Ulta Beauty, Red Lobster, Lego are playing into the “Friends” frenzy with partnerships, discounts and events, while others are using social media to capture attention around the highly anticipated special even without show connections.