Media

Cost of NFL in-game ads jumps 15 percent as ratings hit a three-year high: Sports Media Brief

Seahawks quarterback Russell Wilson calls a play against the Panthers on Dec. 15. (Streeter Lecka/Getty Images)
December 19, 2019 12:55 PM
SMB

You get what you pay for

Two years ago at about this time, a host of self-proclaimed experts (and a whole lot of people who probably should have known better) were falling all over themselves in their haste to toss a spadeful of dirt onto the lid of the NFL’s casket. TV ratings were plummeting, the president was racking up cheap style points from his base with his anti-NFL tweets and blowhards of all stripes stormed the Nielsen burial plot with shovels aloft.

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