Media
Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate
Gift Article
Share
Expand
VAB and FreeWheel Council for Premium Video, made up of 30 publishers, propose a definition of premium video.
(Getty Images)
By:
Jack Neff
November 15, 2023 10:00 AM
Featured Stories
Accounts in Review
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
The win expands Vayner's existing relationship with the brand.
BB
By:
Brian Bonilla
AI
How Apple’s new AI image search gives brands another marketing channel
AH
By:
Asa Hiken
Cannes Lions
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more
SS
By:
Sabrina Sanchez
Pride Month
Someoddpilot’s Annika Welander on why everyone’s in drag—even those who would never admit it
AW
By:
Annika Welander