Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Anthony Anderson and Melissa Joan Hart explain how to, respectively, prepare a Thanksgiving meal and take a proper nap (either before or after the Thanksgiving meal) for Walmart, while Honda brings an ad starring Gumby and Pokey to national TV (it debuted on YouTube on Nov. 10). And Nest, the maker of high-tech thermostats, presents its anti-spokesman: a cranky grandfather who distrusts such "gizmos." (Ad Age's Mark Bergen talked about the campaign with Nest marketing head Doug Sweeny here.)
Crown Royal: Cider Press
Nest: Everyone Loves Their Thermostat. Except Grandpa.
Sony Video Games: So Big, it Had to Be Little
