NEW YORK (AdAge.com) -- Every week MediaWorks? Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages. This week: Motorola?s iRadio.
NEW YORK (AdAge.com) -- Every week MediaWorks? Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages. This week: Motorola?s iRadio.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”