Streaming TV surpasses cable viewing for the first time, Nielsen reports

Millie Bobby Brown as Eleven in Netflix's Stranger Things 4 (Netflix)

August 18, 2022 02:23 PM

Streaming has finally taken the highest share of TV-watching eyeballs, according to Nielsen’s July viewership report—thanks in large part to 18 billion minutes of “Stranger Things” consumption on Netflix during the month.

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15 next-gen media buyers to know—and their upfront advice for advertisers

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