Ratings for the first Sunday of the new National Football League season rebounded from last year's iffy deliveries, as three of the four TV windows put up bigger numbers than the analogous broadcasts in Week 1 of the 2017 campaign.
September 11, 2018 08:48 PM
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Inside McDonald’s global marketing playbook
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”
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