VideoAmp is rolling out second-by-second ad viewership as a deal currency, drawing on experience with Paramount’s BET as an early adopter measuring viewership not only of commercials but also longer form branded content during its BET Awards last summer.
October 05, 2022 01:30 PM
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17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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