Twitter Uses Pope Francis to Promote 'Moments' Feature in New TV Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time during the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Macy's releases one more spot in its Believe campaign, in which a girl uses her grant-wishing magic pen to transform a parking ticket into a holiday card. Seattle Seahawks quarterback Russell Wilson promotes Bose headphones. And Honda shows the new 2016 Honda Civic drive directly out an engineer's head. Verizon has a tie-in with the new "Star Wars" installment, meanwhile, showing that limited data plans can thwart Chewbacca's mission to save the galaxy from evil. Finally, Twitter enlists an unsual poster boy, Pope Francis, to advertise its curated news tweets feature, called "Moments," all part of its ongoing effort to refuel its user growth. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Twitter Uses Pope Francis to Promote 'Moments' Feature in New TV Ads

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