Big pharma is spending lots of money in your favorite sitcoms

If you were among the 12.6 million viewers who tuned in for the Nov. 1 episode of CBS's "The Big Bang Theory," you may have noticed a brief commercial that aired at about the midway point. Featuring a determined-looking middle-aged woman who hops out of a cab that's been stymied by afternoon Brooklyn traffic, the 15-second spot is for Eli Lilly's new cancer drug, Verzenio.