Facebook puts its name on Instagram and Fox buys Credible: Monday Wake-Up Call
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Facebook to slap its name on Instagram and Whatsapp
Facebook has confirmed earlier reports that it’s going to add its name to the Instagram and Whatsapp brands. According to Bloomberg, the platforms will be branded as “Instagram from Facebook” and “WhatsApp from Facebook.” A spokeswoman for the company explained: “We want to be clearer about the products and services that are part of Facebook.”
Back in March, Facebook said it was “testing” the names and now,changes in wording will appear in the apps’ log-in screens and in the Apple iOS and Google Play stores. But the move, designed to unify the brands as Facebook faces antitrust investigations, could go down badly with users who don't necessarily know they're part of Facebook. Case in point: a report by the Wall Street Journal quotes a source familiar with Facebook’s marketing research as saying: “When Instagram users were told of Facebook’s ownership of Instagram and asked their opinion of Instagram, they rated the platform lower than when Instagram’s connection with Facebook wasn’t made.”
Fox buys Credible
Fox made a somewhat unexpected acquisition yesterday, splashing out $265 million to buy Credible Labs, a marketplace for consumer financial information. It said it will commit up to $75 million of growth capital to Credible over approximately two years.
If you’ve never heard of San Francisco-based Credible, according to Fox’s press release, it "delivers a differentiated and personalized experience that enables consumers to compare instant, accurate pre-qualified rates from multiple financial institutions across student loans, personal loans and mortgages."
So why does that it make it a target for a media behemoth? According to the Wall Street Journal, Fox said the deal is part of its digital strategy which emphasizes direct interactions with consumers, and will become a resource for its Fox Business Network. Fox executives are also expected to use Credible data on the digital sites for its local TV stations.
Victoria’s Secret has a transgender angel
Almost a year after CMO Ed Razek was forced to apologize after he told “Vogue” he didn’t think the brand should feature trans models, Victoria’s Secret has hired its first transgender “angel."
According to the New York Post, 22-year-old Brazilian model Valentina Sampaio broke the news on her own Instagram account. She was congratulated by, among others, "Orange Is The New Black"’s Laverne Cox, who wrote under Sampaio’s photograph: “wow finally”.
It's one of a number of changes going on at the lingerie brand: last week, rumors swirled that the brand's famous fashion show wouldn't be happening this year after comments from model Shanina Shaik. The retailer also announced more than 50 store closures earlier this year.
Offline: The far-right web forum 8chan, used by the El Paso shooting suspect, has been forced offline after losing its cyber-security protection. Cloudflare, a San Francisco-based firm that provides added security for websites to prevent cyber attacks, said it would stop protecting 8chan at midnight Pacific Time on Monday, according to a BBC report.
Help: A list of 400 Uber marketers who lost their jobs last week is circulating online, writes Ad Age’s Ilyse Liffreing. The creator of the list, former Uber employee Michael Houck, told Ad Age he “wanted to help their situation in any way he could.”
Moving: Some U.S Twitter users are moving their account profiles to Germany to avoid online hate, according to CNBC. In Germany, local laws prevent pro-Nazi content.
Departing: Taco Bell Global Chief Brand Officer Marisa Thalberg is leaving the restaurant chain after four years, reports Ad Age’s Jessica Wohl. However, she’ll stay on in an advisory role with parent company Yum Brands.
Web series of the day: If you need a laugh on a Monday morning, check out a comedy web series that aims to do for the commercial production world what "The Office" did for the 9-to-5 set. Created by Community Films, director Pam Thomas and directorial-collective Jean, it portrays a series of cringe-worthy scenarios that anyone involved in making ads will recognize, including the over-involved client, the insecure agency and the washed-up diva director. Watch it here and also be sure check out Creativity’s Top 5 campaigns from last week, including BSSP’s inspired Nike "Jogger" spoof.
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