Many snacking aficionados will tell you that Smartfood popcorn and Krispy Kreme doughnuts are two of the most addictive foods in the game. Now, sweet-and-salty connoisseurs won't have to buy those items separately, as a mashup product from the two brands is on its way to shelves nationwide.
Smartfood Original Glazed Doughnut, the love child of the PepsiCo-owned popcorn brand and the North Carolina-based doughnut shop, was reportedly suggested by fans and a panel of “Gen Z consumers.”
"When it comes to snacking, our fans look to us for unexpected, fun flavor innovations that help create joyful moments in their day," says Tina Mahal, VP of marketing at Frito-Lay North America, which includes Smartfood in its portfolio. In its pursuit of product development, Smartfood is constantly “pushing the boundaries of what's possible,” she adds.