CHICAGO (AdAge.com) -- McDonald's Corp., under fire for its fattening children's meals, is adding fruit and yogurt snacks as part of a Kid Treat menu beginning July 12.
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July 03, 2002 05:00 AM
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Inside McDonald’s global marketing playbook
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”
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