The buzz around Generative AI has triggered a FOMO-fueled frenzy to implement AI-enabled workflows wherever possible. Whether it’s writing copy, generating imagery, producing scripts or optimizing media buys, a host of AI-enabled platforms can tackle the task. At best, AI enables creative teams to create more efficiently, ideate more freely and re-envision workflows in new ways.
But the technology also poses serious ethical issues of ownership, bias and misinformation and an as-yet-unclear path to make good on the billions invested in it.
What’s missing amid the hoopla is a critical discourse not just around how we can use AI tools, but if and when. How can you determine whether jumping on the AI bandwagon is right for you? Here are four ways to get started:
Learn everything, but start small
The field is evolving rapidly, so constant re-education is required to make informed decisions. AI is a tool like any other. You wouldn’t use a sledgehammer to swat a fly, right? Take a hard look at how your teams function, what type of work they produce and whether there is a logical, modest point of entry to test AI tools before scaling up.