Generative AI—how to experiment while avoiding bias, plagiarism and other ethical dangers

The buzz around Generative AI has triggered a FOMO-fueled frenzy to implement AI-enabled workflows wherever possible. Whether it’s writing copy, generating imagery, producing scripts or optimizing media buys, a host of AI-enabled platforms can tackle the task. At best, AI enables creative teams to create more efficiently, ideate more freely and re-envision workflows in new ways.