Holiday shopping 2022—how retail brands can keep Black Friday momentum going

Businesses are experiencing their own version of “A Christmas Carol.” They don’t need to be reminded about holidays past—they know what we’ve weathered. And they’re leery about what the ghost of holidays future might bring: Yes, we’re transitioning out of pandemic footing, but into what? Recessionary fears abound, fighting with inflation for the public’s attention. That puts a lot of pressure on what is hopefully the friendliest spirit, that of holidays present.