Opinion: Embracing content as a principle for media placement is a return to what makes advertising great

Consumers have had enough of advertisers’ relentless pursuit, and regulators are stepping in. You don’t have to be the savviest digital user to realize that the only reason ads for the shoes you looked at two weeks ago are chasing you around the internet is because someone collected your data and passed it along. Consumers are worried about their privacy, and the result is understandable restrictions, in the form of regulations like GDPR and CCPA, on how brands can collect data and what they can do with it.