Subscribe to us on Apple Podcasts, check us out on Spotify and hear us on Stitcher. This is our RSS feed. Tell a friend!
Beer and arts and crafts are not a classic match—especially when it comes to marketing. Suds and sports bars are more like it. But the pandemic has forced brewers into some unusual pairings as they attempt to stay top of mind with drinkers while bars and restaurants struggle to stay open amid coronavirus case spikes.
The situation has led Heineken USA to new deals, like one with Pinterest and Tastemade that includes short videos guiding drinkers how to use beer bottles to make holiday trinkets like floral arrangements or festive lanterns.