TIM ARMSTRONG
CEO, AOL
Tim Armstrong shocked the online-advertising world when he
announced in March that he was leaving Google to helm the
much-maligned AOL. What could he possibly want with a 1.0 portal
and dying dial-up biz? Turns out he sees a next-generation media
company -- a content powerhouse for big brands. He's also running a
newly public company, as of Dec. 10. Will the strategy work? Too
early to tell. But wouldn't it be rich if AOL, of the disastrous
Time Inc. marriage, redefined consumer media for a digital age?