Of this really gripping photography, agency 180 says, "The adidas Titan running shoe was designed in 1969 and first sold in 1970. The technology used for the design of the shoe's sole was inspired by octopus tentacles for better suction on wet tracks."

Client: Adidas International Agency: 180 Amsterdam (180/TBWA) CDs: Richard Bullock, Dean Maryon Creatives: Tim Geoghegan, Caprice Yu Project Manager: Astrid Boesze Studio Artist: Janine Handy Print Producer: Marlon Lee Art Buyer: Stuart Philips Photographer: Tim Flach