Magnet Global Joins Forces With The Network One
The Magnet Global Network of independent advertising agencies announced it has recently joined in a corporate affiliation with The Network One. The Network One--a network comprised of 261 of the world's leading independent agencies--develops customized "agency networks on demand" to serve clients' and agencies' needs worldwide.
"With so much communication being global today, our members often quickly need 'ready made' expertise and connections in many regions of the world in order to service current or new clients," said Jim Copacino, founder and partner of Seattle-based Copacino + Fujikado, and president of the board of Magnet. "The Network One provides MAGNET members with short- or long-term access to some of the world's top-rated creative independent agencies through a cost-effective infrastructure that's already in place. This allows them to move ahead quickly with projects and campaigns, rather than having to search out partnerships in these locales when they need them. We believe this is an important new benefit for our members."
The Magnet Global Network is comprised of 34 independent, non-competing agencies around the globe, and its members work with 800 consumer, retail, business-to-business and industrial clients worldwide.