Entries for the 2025 Ad Age A-List & Creativity Awards are open. The awards include seven new categories, created to reflect shifts in the industry as Ad Age recognizes companies and people guiding advertising and marketing into the future.
Special Report: Agency A-List & Creativity Awards
A-List & Creativity Awards 2025—everything you need to know
The 2025 awards feature seven new categories; entries close Dec. 3
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The A-List & Creativity Awards honor forward-thinking agencies, production companies, brand marketers, talent and work.
Credit:
Ad Age, Getty Images
The A-List & Creativity Awards honor forward-thinking agencies, production companies, brand marketers, talent and work. The long-running A-List is judged by the Ad Age editorial staff, who comb through hundreds of submissions. The Creativity Awards are chosen by esteemed juries led by Ad Age.
What are the new categories for the 2025 awards?
The A-List Awards, which recognize the industry’s best-in-class agencies, include three new categories: B2B Agency of the Year, Independent Agency Network of the Year and Sports/Entertainment Agency of the Year.
The Creativity Awards have four new categories—Best Use of Music, Future Brand Leader, Editor to Watch and Production Company Head of Production.
Back for the third year is Best Use of TikTok, presented by Ad Age and TikTok, which will be chosen by a jury composed of Ad Age editors and TikTok executives. Free to enter, the award will honor an agency or brand that understands TikTok’s core DNA—showing the power of creativity on the platform—and has created work made for TikTok that drove cultural and/or commercial impact.
What are the deadlines for the 2025 awards?
The final deadline for the A-List & Creativity Awards is Dec. 3, 2024. (We want you to enjoy your holiday break.)
How much does it cost to enter?
Pricing for the A-List & Creativity Awards is two-tiered: Standard pricing of $550 per category will be available until Tuesday, Nov. 5, 2024, at 11:59 p.m. ET. Afterward, pricing will be $700 per category until the final deadline of Tuesday, Dec. 3, 2024, at 5 p.m. ET. Late submissions will incur a $100 processing fee. (We want to enjoy our holiday break, too.)
The Best Use of TikTok award is free to enter.
How do I enter?
Instructions, criteria, eligibility and tips for entering can all be found at AdAge.com/ACAwards2025.
When are finalists and winners notified?
A-List winners will be notified in February and revealed in our March 2025 issue. Creativity Awards finalists will be announced online at AdAge.com in late March, and winners will be announced live at the Ad Age A-List & Creativity Awards Gala, which will take place on April 30, 2025, in New York.
Check out the 2024 A-List winners and the 2024 Creativity Awards winners.
Good luck and we hope to see you at the gala!
McDonald’s character Grimace accepted the Brand CMO of the Year award on behalf of Tariq Hassan.
Credit:
Sean T. Smith Photography
