Two innovative Volvo-branded ideas designed to protect cyclists and pedestrians on the road were each awarded a Future Lions Grand Prix in Cannes on Tuesday, with two other ideas being honored as well.
Backed by AKQA and now in its 18th year, Future Lions, organized in conjunction with the Cannes Lions festival, challenges emerging creatives to come up with cutting-edge technologies. This year’s brief from AKQA, Volvo Cars and Forbes CMO Network invited entrants to explore pioneering solutions that prioritize safety.