Two Volvo safety ideas, protecting cyclists and pedestrians, win Future Lions Grand Prix

Two innovative Volvo-branded ideas designed to protect cyclists and pedestrians on the road were each awarded a Future Lions Grand Prix in Cannes on Tuesday, with two other ideas being honored as well. Backed by AKQA and now in its 18th year, Future Lions, organized in conjunction with the Cannes Lions festival, challenges emerging creatives to come up with cutting-edge technologies. This year’s brief from AKQA, Volvo Cars and Forbes CMO Network invited entrants to explore pioneering solutions that prioritize safety. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here The two Grand Prix-winning entries both focused on the safety of people that share the road with automobiles—cyclists and pedestrians. Two other campaigns, involving billboards as light therapy and a car navigation system to find EV charging stations, each won a Future Lion as well. See all the winning campaigns here: Bike Bell (Grand Prix) A device that attaches to a bicycle and connects to the Volvo Cars app, alerting motorists when a cyclist is within reach aiming to prevent road accidents. • Team: Albert Bäckman, Emil Sörensen, Rebecka Rydgren, Sandra Alwan, Clara-Fanny Nordström Pagh • School: Berghs School of Communication, Sweden Safety Noise (Grand Prix) A new feature built into car horns transmits a frequency that interrupts noise-canceling headphones, encouraging greater awareness of the user’s surroundings. • Team: Sara Cavallo Bec, Victoria Lara Battista, Hannia Yaret Rodriguez Torres • School: Brother and Miami Ad School, Buenos Aires, Argentina Head Lights (Future Lion) By replacing the fluorescent lights used in public digital billboards with light therapy lamps, these screens can help commuters combat seasonal depression. • Team: Sebastian Benn • School: DMJX, Denmark (Danish School of Media and Journalism) Clean Energy Hour (Future Lion) A native car navigation system that helps drivers find the nearest EV charging stations supplying renewable energy. • Team: Jaeyeon Hwang, Hong MyeongYun, Uijin Yang, Woohee Byun • School: Open Learn Academy South Korea consisting of the following schools: Kyonggi University, Dongseo University, Hongik University, Pennsylvania State University In collaboration with Volvo and AKQA, the winning teams will begin the process of producing the technology for real-world use—as happened with last year’s winner, Gymshark’s “Ten Week Tee.” “The winning ideas this year have proven how thoughtful solutions could create tangible developments for mental, physical, and planetary safety,” said Andreas Malm, head of brand and creative director at Volvo Cars. “Our 2023 Future Lions winners demonstrate that innovation knows no bounds when young minds have the opportunity to champion the safety and wellbeing of the world,” added Ajaz Ahmed, CEO and founder of AKQA. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here

Two Volvo safety ideas, protecting cyclists and pedestrians, win Future Lions Grand Prix

Featured Stories