As brands celebrate Black History Month, Ad Age is highlighting campaigns that focus on improving representation in media, addressing stigmas and showcasing diverse talent.

5. The National Association of Black Owned Broadcasters (NABOB)

The National Association of Black Owned Broadcasters will be celebrating the 50th anniversary of hip-hop with a four-part content series including an eight-hour radio special in June, a series of vignettes, a digital series centered around hip-hop culture and a freestyle online rap competition.

The organization revealed its plans during Magna’s Equity Upfront earlier this month.

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4. Doritos México

As part of its efforts to give visibility to the LGBTQ+ community beyond Pride Month, Doritos México released “Bold Love,” which highlights the barriers LGBTQ+ members still face in loving the person they want.

“Bold Love” is the snack brand’s fifth and latest installment in the #OrgulloTodoElAño, or #PrideAllYear, series, which launched in 2021. 

The spot was handled by Slap Global, which also produced Doritos México clips for Mother’s Day and Day of the Dead. The agency cast a real-life couple for the “Bold Love” piece.

3. Peugeot

Last month, French car maker Peugeot hosted a holiday gift swap for children to address sexist female driver stereotypes.

The spot shows how young girls already believe driving is more of a “boy thing” and then shows the girls enthusiastically swapping their “girly” toys for cars. The campaign was developed by Omnicom's OPEn (Omnicom for Peugeot Engine).

During the first two days of the campaign, running in Germany and France, over 1.2 million people registered for the toy car gift packs, and they were all claimed within 24 hours.

Peugeot, which is owned by Stellantis, also released a digital and social media film as part of the effort.

2. FanSided 

Sports website FanSided teamed up with the Special Olympics to bring a Special Olympics athlete to the Super Bowl to help conduct interviews on Media Row.

The collaboration was part of a partnership that FanSided's parent company Minute Media launched with the Special Olympics in August, “with the goal of amplifying the importance of inclusivity in sports through community work and content creation,” according to a press release. FanSided sports reporter Matt Verderame and Special Olympics Florida athlete (and aspiring sportscaster) Malcom Harris-Gowdie conducted interviews together ahead of the Feb. 12 game. 

“So many people think that people with intellectual disabilities can’t do certain things,” Harris-Gowdie said in a press release. “I’m here to prove them wrong and show them that you can achieve your dream.”

1. Snipes

Sneaker retailer Snipes celebrated Martin Luther King Jr. Day this year with a reimagining of the “I Have a Dream” speech. The retailer collaborated on the project with Roya Marsh, who is a poet, performer, educator and activist. The poem, “We are the Dream,” praises the resilience and uniqueness of New Yorkers.

“Bridge to bridge and borough to borough, we early bird and buzzer beater. This the Empire State. We don’t play games around here, we win ‘em,” Marsh says in the poem.

Marsh is the co-founder of the Bronx Poet Laureate and the awardee of the 2021 Lotus Foundation Prize for poetry.