Ad Age expanded its “Creativity Top 5” series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week, we look at some of the latest innovations in the food and beverage space. Visit our site each Thursday for a new list of niche campaigns from the past month.
5. An Egg-cellent new spokesman
Wonderful Pistachios is relaunching its “Get Crackin’” campaign behind a fairy tale legend. In a new spot launched this month, Humpty Dumpty takes a tumble into a bowl of pistachios and comes away nearly intact, and as a satisfied snacker.