Ad Age expanded its “Creativity Top 5” series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week, we look at some of the latest innovations in the food and beverage space. Visit our site each Thursday for a new list of niche campaigns from the past month, and catch up on all of our Top 5 rankings here.
5. A big hand for Goldfish
A year after fans guessed how many Goldfish crackers Dallas Mavericks center Boban Marjanović could fit in his 10.75-inch hand (it was 301), the snack brand is offering fans the chance to win a replica of Marjanović‘s considerable mitt for use as a snack dish. An online sweepstakes running this week is giving out 100 replica Boban x Goldfish hand dishes. The promotion, part of the Campbell Soup Co. brand’s #GoForTheHandful campaign, comes from Saatchi & Saatchi.