Amazon is now ready to target NFL ads, which big brands have been asking for, and is celebrating its buzzy new Freevee show “Jury Duty” at its NewFronts pitch, two pieces of news that highlight the streaming potential the e-commerce juggernaut is eager to sell to advertisers.
Amazon has had its hand in prestige programming with originals such as “Rings of Power,” “The Expanse” and “The Marvelous Mrs. Maisel,” among others, but those were made for its ad-free service Prime Video. “Jury Duty,” which debuted last month, comes as Amazon has been looking for a show with some online caché that can help spur interest in Freevee, its ad-supported free app competing with Peacock, Disney+, Roku and others.
“Our team expected it” to be a hit, Alan Moss, VP of global sales at Amazon Ads, said of “Jury Duty.” Moss, speaking ahead of Amazon's NewFronts, also said the program was the subject of many “pre-upfront” conversations with brands. James Marsden, known for roles in “X-Men,” “Sonic the Hedgehog,” and “Westworld,” among others, stars in “Jury Duty” and made an appearance at Amazon's NewFronts presentation on Monday night.