DoorDash Super Bowl sweepstakes promises to deliver every product from every Big Game ad

DoorDash has announced an ambitious Super Bowl sweepstakes to show off its delivery prowess, with plans to award a single winner with every product advertised during the Big Game. Here’s how it works: DoorDash will reveal a promo code during its own 30-second Super Bowl spot, which fans will then need to enter into a microsite—dubbed “DoorDash-all-the-ads”—to join the sweepstakes. One winner will ultimately be selected to receive the prizes. The delivery service on Tuesday released a teaser of what to expect during the game on CBS on Feb. 11. DoorDash will likely have its hands full when processing the win; among the products expected to be advertised during the Super Bowl include Kia’s EV9 electric crossover, Kawasaki’s Ridge all-terrain vehicle, Hellmann’s mayonnaise, Popeye’s wings and packages on packages of candy. Super Bowl commercials Tracking the latest brand and agency plans Enter here A $50,000 check for a dream home will also be awarded, as will the helmet worn by Rob Gronkowski during FanDuel’s “Kick of Destiny” spot, according to a press statement. DoorDash is tracking all the goods it will give away at its microsite dedicated to the sweepstakes. (Instead of gifting Coors Light beer, it will give away a branded cornhole set.) DoorDash struck partnerships with more than a dozen brands to make the sweepstakes possible. The effort launches DoorDash’s new brand platform, “Your Door to More,” meant to highlight the service’s ability to deliver virtually any item. Wieden+Kennedy Portland was selected to handle the new positioning and take on the Super Bowl spot, which is DoorDash’s second consecutive appearance in the big game. The Super Bowl ad has not been released, but it will be co-created by Wieden+Kennedy Portland and Mike Diva, who is the head director of pre-taped shorts at “Saturday Night Live.” It will be narrated by actor Laurence Fishburne and supported on social media by influencer Lonnie IIV. Between the cars, off road vehicle, and NOW THE BOAT, all we need is a helicopter ad and you'll be master of all the elements— Boat added to cart. #DoorDashAllTheAds pic.twitter.com/C4EV339b9Q— DoorDash (@DoorDash) February 12, 2024 You think you an ad? You ain’t even the cart. 4 12-Packs of @starrylemonlime added to cart. #DoorDashAllTheAds pic.twitter.com/zjiBilFT9F— DoorDash (@DoorDash) February 12, 2024 You think you an ad? You ain’t even the cart. 4 12-Packs of @starrylemonlime added to cart. #DoorDashAllTheAds pic.twitter.com/zjiBilFT9F— DoorDash (@DoorDash) February 12, 2024

DoorDash Super Bowl sweepstakes promises to deliver every product from every Big Game ad

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