Pringles is returning to the Super Bowl in 2019 after its big game debut this year.
While details about the ad haven't been shared yet, Pringles says the spot will continue the "Flavor Stacking" campaign that was introduced in the 2018 Super Bowl spot. The 2019 spot will come from WPP's Grey, which handled the brand's Super Bowl debut.
Pringles' 2018 Super Bowl commercial ("Wow") featured Bill Hader and others coming up with ways to stack various flavors of Pringles to come up with new flavor combinations. According to Pringles, there are 318,000 possible flavor stack combinations.
Pringles' marketing plan around the 2019 Super Bowl spot includes PR, digital and social media. The brand has new product news it could tout in the commercial or at least in the surrounding marketing. Pringles Wavy crisps, thicker and wavier than the main line, are coming out in January in fire roasted jalapeño, classic salted, sweet and & Tangy bbq and applewood smoked cheddar flavors.