Verizon put out a video Saturday stating its 4G network is more than twice as fast as T-Mobile's 5G network. The move comes less than 24 hours after T-Mobile released its 5G-focused Super Bowl commercial.
Verizon's ad marks the first time it has specifically gone after rival T-Mobile’s 5G network since the “un-carrier” became the first company to offer nationwide 5G coverage. It’s also perhaps the first shot in the so-called “battle for 5G dominance,” where carriers T-Mobile, Verizon and AT&T are poised to spend billions in advertising convincing consumers that their 5G network is best.
Including Sprint, which T-Mobile is poised to acquire, the big four collectively spent $3 billion in measured media in 2018, according to the most recent figures from Ad Age Datacenter.