Watch the 3 Doritos Super Bowl ad contest finalists

Doritos has selected three finalists for its “Crash the Super Bowl” contest and created another spot starring Kansas City Chiefs star Patrick Mahomes and a few of his teammates to get the word out. The finalists were chosen from 25 semifinalists that emerged from a fan vote. They include “Abduction” by Dylan Bradshaw and Nate Norell, which depicts a man trying to save his Doritos from being taken by aliens; “Barbershop” from Zach Shenouda and Ryan Robinson, which shows a young man getting his haircut who cannot resist a taste of Doritos dust; and “Charades” from Mark Blitch, which shows a family playing what should be an easy round of charades. Watch the spots below. The brand is asking people to choose the winner by voting at DoristosCrash.com. In addition to seeing their ad aired during the game, the winning creators will win $1 million and a trip to watch the game in New Orleans. Also read: Super Bowl ad demand forces Fox to make a waitlist Super Bowl commercials Tracking the latest brand and agency plans Click here The creators of the finalists come from various backgrounds. Bradshaw and Norrell both previously worked full-time for content creator Zach King, who is known for making viral illusionary and special effects videos. Shenouda and Robinson are seniors at the University of Southern California studying film. Biltch has worked for a non-profit video production company in Texas for almost 20 years. “These three final commercials remind us that when a brand puts the fate of its biggest advertising moment of the year in the fans’ hands, incredible moments can happen,” said Tina Mahal, senior VP of marketing at PepsiCo Foods North America, in a statement. Doritos brought the Crash the Super Bowl contest back this year after running it from 2006 to 2016, when it became a pioneer of the then-burgeoning crowd-sourcing movement. To spread the word about this year’s effort, and the finalists, Doritos made an ad that features Mahomes and his Chiefs teammates Chris Jones, Xavier Worthy and Creed Humphrey, along with mascot K.C. Wolf. They are shown passing judgment on the spots. The ad, from Goodby Silverstein & Partners, shows the players and mascot in uniform around a conference table with two bags of Doritos in the center (and gets in a nice dig at Mahomes being in plenty of other commercials.) The spot will air across digital, online video and social media channels. Join Ad Age on Feb. 4 for an in-depth look at the Super Bowl strategies and trends shaping the 2025 ads

Watch the 3 Doritos Super Bowl ad contest finalists

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