Nelly starring in a new spot for the Flamin’ Hot variety of Lay’s is the latest in a series of “what took them so long?” musical ads from Frito-Lay.
The singer tells Ad Age that he’s a true fan of the chips. In a video interview (above), he also says he “didn’t know how to dance” until appearing on “Dancing with the Stars” last year. (He and partner Daniella Karagach came in third)
Nelly’s 2002 hit “Hot In Herre” is given new lyrics in a 15-second spot. A woman is singing the tune while she dances in her kitchen eating from a bag of Lay’s Flamin’ Hot potato chips. This being a chip ad, the lyrics get an overhaul. She sings “it’s gettin’ hot in herre,” then continues, “these chips are Flamin’ Hot” rather than “so take off all your clothes.” She steps onto her balcony, and Nelly catches her mid-song.