Bill Wise is CEO of Mediaocean
Latest from Bill Wise
5 trends that threaten the Facebook-Google duopoly in digital advertising
The ability of the Big Two to navigate these threats will shape the foreseeable future of the digital ad market.
The Programmatic 'Upfront': Isn't That Oxymoronic?
Is digital ad inventory scarce enough to justify negotiations ahead of time? Actually, yes, argues Mediaocean CEO Bill Wise.
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