Latest from Christopher Hansen

To succeed, we need to streamline our tech stack with solutions that actually give us and our customers what we need.

In the end, we need to choose technologies that deliver on the promise of true personalization.

Marketers don't have to wait for beacons to target consumers. Here's how brands can use mobile to target users with location-based offers.

A washing machine that shows a consumer he's running out of preferred soap (and helps to order more) points to a new, better route to creating brand loyalty.

Given the complexities of ad-tech, the make-up of the sales team has changed. Tech leads the space. Is it so crazy that data guys could sell the product?

Marketers must start using the wealth of big data not just to target the right consumers, but to give each one a tailored creative message.

Why have brands failed so far to deliver a water-cooler moment with a digital ad? Mostly, it's a flawed focus on tech over storytelling.